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SAFE Boats company vision, mission and values.

Our vision

  • We will always push forward and lead the industry in quality of products and services through continuous improvement.
  • We will expand our global presence.
  • We will always be responsible and strategic in all decisions related to our brand.
  • We will always exceed our customer’s expectations.
  • We will provide a company and work place that is safe, secure, and that our employees and community are proud of.

The SAFE Mission

To provide the brave men and women in uniform the tools that allow them to save lives and protect freedom around the world.

Our Core Values

  • We put Integrity First -- in all interactions with our collective partners.  Our partners include our customers, employees, their families, vendors and our stakeholders.
  • Our day-to-day actions and behaviors should make our mothers proud.
  • We are known for our products, services and reputation. These will be continuously maintained and nurtured. It takes years to build a stellar reputation, and minutes to destroy it. When in doubt, we will err on the side of customers and employees.
  • We will own our relationships. It is our responsibility to continue cultivating, strengthening, and building equity in every relationship we have.
  • Our loyalty and commitment is the success of the team and comes before individual agendas and recognition.
  • We design our boats to work the way people in the field need them to work. We believe in being meticulous and rigorous in our manufacturing process. An integral part of that is an ongoing and active collaboration with customers, internal teams and partners.

Our Motto

Our company's motto, "God, Country and Fast Boats," symbolizes what is important to our team and to our customers -- loyalty, patriotism and performance. 

SAFE Advantage
Our boats deliver what
customers need.